Miami Beach's Message to Spring Break Revelers: 'It's Not Us, It's You'

Miami Beach

In a bold attempt to alter the usual spring break narrative, Miami Beach has released a new public service announcement (PSA) video aimed directly at prospective spring breakers.

The video, shared on the city's official social media platforms, takes a direct and confrontational stance, essentially "breaking up" with spring break party-goers.

Setting the Scene for the Break-Up

The video begins with three actors, playing the part of local Miami Beach residents, addressing viewers in a classic break-up style. The message is clear: Miami Beach is 'done' with the unruly and disruptive behavior associated with spring break.

"Hey, we need to talk," the video starts. "This isn't working anymore and it's not us, it's you. We just want different things."

The video paints a stark contrast between the desires of the locals and the behavior of typical spring break revelers. The locals enjoy a relaxed beach experience, fine dining, and spa visits.

In contrast, the video suggests that spring break guests only seem to want to get drunk and ignore laws.

Miami's Spring Break Woes and New Rules

The video references the chaos of last year's spring break as a "breaking point" and warns that stricter rules will be implemented this year. The city plans to enforce curfews, conduct bag checks, limit beach access, and set up DUI checkpoints.

Parking will come at a steep cost of $100, and there will be strong police enforcement against drug possession and violence.

"This March, you can expect things like curfews, bag checks and restricted beach access, DUI checkpoints, $100 parking and strong police enforcement for drug possession and violence," the ad continues.

These measures are part of the city's new approach to manage the influx of spring break visitors and to maintain order.

Florida's Measures to Curb Spring Break Chaos

In addition to the steps taken by Miami Beach, the state of Florida is also taking measures to control the spring break chaos. Florida Governor Ron DeSantis has warned tourists against causing havoc and committing crimes.

The state will be increasing its law enforcement presence, deploying drones, mobile command vehicles, and automated license plate readers.

"...You are going to pay the price, and we will hold you accountable because that's what we do here," DeSantis said, emphasizing that Florida is a "law and order state."

The Impact of Spring Break on Miami Beach

Spring break has long been a source of contention in Miami Beach. Last year, more than 1,000 arrests were made among party-goers. The year before, two shootings injured five people, highlighting the increased risk of violent crime associated with March revelry.

This year, the city is implementing additional security measures. On top of the measures mentioned in the PSA, liquor stores will be closing early, parking garages in South Beach will be closed during certain periods, and beach access will be limited.


Miami Beach's new PSA is a clear and direct message to potential spring break visitors: the city is ready to "break up" with the unruly behavior associated with this annual event.

While it remains to be seen how effective these new measures will be, it's clear that Miami Beach is taking a strong stance on maintaining order and safety during what is traditionally a chaotic period.

News of these measures is spreading quickly, with the video being shared widely on social media. Whether these actions will deter would-be party-goers or simply shift the problem to other areas remains to be seen.

However, one thing is clear: Miami Beach is serious about changing its spring break narrative.

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By : news today
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